2014-07-02

Wooden Bakery Aces Flour Art With David Myriam [Updated]

A couple of weeks ago, I spotted a new TV commercial for Wooden Bakery that clearly stood out from the usual, "good morning neighbor", mushy feel-good sort of ads that we've grown accustomed to on the Lebanese scene.

The ad featured creative live animated work depicting the art of bread making using, what else, flour!


I tried locating the ad but for some reason it was not available neither on their Facebook page nor on their YouTube channel. So I reached out to them and I got notice the video was available now (Published on June 29th)



The TV version I saw did not show the opening credits so my initial reaction was that they got inspired by a highly viral video of an Kseniya Simonova's Sand Drawing on Ukraine's Got Talent and was wondering if and how did they find a local talent that was able to pull this off.

Things became clear when the intro provided special thanks to David Myriam renowned Sand Artist who has been doing amazing work since 2006. You can see some of his work here:





The only thing that seems a bit off is the loaf of bread shown at the end. Shot from above it just looses all appeal and depth. Perhaps an additional frame of with a bit more perspective would have improved this.

Wooden Bakery and their agency really deserve a lot of credit for breaking out of the mold. This is truly creative advertising that is leveraging artwork and introducing a bit of the wow factor we have been clearly missing.

UPDATE (2014-07-11)

Shortly after I released my blog post, Wooden Bakery's Facebook page shared the video. Like any shameless blogger I plugged my piece in a comment under the video. Only a few days later I noticed another comment highlighting another piece of by David Myriam for a...wait for it...yes you guessed it...a Bakery.


Naturally as you see above there was an attempt at justifying this by someone whom I assumed was on behalf of the brand or the agency. Anyway, I let you be the judge of this yourselves by watching the video below. For my part, I can safely retract myself and say "No molds were broken during the making of this ad"