2014-06-05

Candia With A Chance Of Meatballs

Libanlait-Candia have recently ventured into the juice industry by launching 4 flavors (Orange, Mango, Apple & Pineapple). They have enjoyed a solid reputation in dairy and the expansion was only a natural step. A large campaign on various channels was orchestrated and crowned with a TV commercial which you can see now on their Facebook page but unfortunately not yet on their YouTube Channel.

The animated TVC is nice and well rounded but something about it was too familiar. From the second I saw it it felt like I had seen this before. Maybe not the exact same thing but the whole feel.
Then it hit me. I did see something very similar and I believe it was probably the inspiration for this ad.
Cloudy with a Chance of Meatballs was an animated movie that came out in 2009 (with a sequel in 2013) about a young odd genius who invents a machine that transforms water into food . You can see the trailer here.

I think the TV commercial stays far enough from the original not to fall into plagiarism and close enough to make it familiar especially for younger audiences who might have seen the movie.
Here are two stills from each side by side to give you an idea on what I am saying.

Candia (Left) - vs - Cloudy With a Chance of Meatballs (Right)

So what do you think folks? Too close for comfort or just right? Let me know in the comments.