2014-03-04

Chocolate Wars: KitKat vs Toblerone


It's always a treat for us consumers when brands take jabs at each other while trying to sway us on one side or the other. A rare commodity in today's world where we feel we have become just tiny chunks of big data.
No matter how much people preach that businesses need to, have become and should remain customer-centric, we still feel too tiny in front of big brands. unless they pull off something like this on Twitter.

When I saw a glimpse of @KitKat's powerful reply to @Toblerone and @Mrugesh15, with a picture containing both chocolate bars in a surprising layout, I felt compelled to check out the entire conversation. Much to my delight, it was yet another duel of the giants. Both brands remained classy and gave it their best shot, but judging by the number of ReTweets and Favorites each reply received, it would be safe to say that KitKat walked away with this one.


In your opinion, who do you think deserved the win? Let me know in the comments section below. Personally, I think Toblerone would have won me over had they used the dark chocolate bar.

UPDATE
Shortly after I tweeted about my blog post mentioning these two amazing brands KitKat came back with a reply and I must say this has been pure enjoyment. Almost as good as having a chunk of each bar...


UPDATE 2 (2014-03-05)

The cherry on top of the beautiful social media exchange came today from the awesome people behind Toblerone. It seems that Cupid (pretty much like everybody else) is also hooked on Chocolate and thanks to these two great brands we are all love-stricken.